By Debby McKinney
Social distance guidelines have just been extended through April 30th. This is a new world we’ve all been thrown into and all the parts won’t go back in their “places” when things get back to “normal.” This applies to all aspects of our life and business.
We have a chance to reinvent and renew ourselves, our families, our careers, business and our faith. Through all of this, people need leaders. BE a leader.
Some businesses will do well in this climate – others will not. It’s a time for an honest assessment of where you are and your business. Be proactive and get really creative as new opportunities will surface.
It might be time to pivot which means to change direction, not your goal. You’ve pivoted many times before – that’s life. But this might be the biggest pivot you’ve ever done.
Right now, many are relying on social media and other digital platforms to get information on local business. It’s how we find out if a business is open or if they provide curbside or delivery services.
Below are local business examples of innovation:
We’ve all seen the heart-warming photos and videos of family members standing outside of assisted living type facilities with signs for their loved ones. Locally owned The Manor at Bluewater Bay took a different approach by having their residents hold up signs telling their love ones they were o.k. and doing well then posting on Facebook.
The Destin Chamber has a go-to section on its website to obtain up-to-date information on local business all in one place: https://www.destinchamber.com/covid-19-effects-to-destin-business-operation
Help Save Your Local Business App was introduced by the Fort Walton Beach Chamber. It’s a place to list your business and for families to support local business: https://www.savefloridabusiness.com/
The American Lunch Truck has been offering free lunch for those in need courtesy of The Local Market, La Paz, and Harbor Docks restaurants. Each day they are in a different location.
Just Love Coffee Cafe in Destin is happy to offer call ahead orders and curbside pickup. You’ll always see positive posts on their Facebook page: “We are so appreciative of the love and support this community has shown us since we’ve been open. Thank you for your sweet words. Reading these truly makes these trying times easier. We can’t wait to re-open and serve you all again soon.”
Today’s Boutique Facebook page has a great example: “Times are changing and so are we! 4 fabulous ways to shop at Today’s!” They have a really nice visual of the 4 ways: 1. Private Appointment 2. Facetime Appointments or Texted Photos 3. Facebook Store 4. Gift Cards
Emerald Coast Women in Business will hold its first ever virtual event in April using Zoom. Up till now, it’s always been about making real connections in person. We’re changing, too, in these times.
My hope is that all of us are inspired to be of service in new ways according to His purpose. This reminds me of a verse my Dad wrote in my Bible long ago: Romans 8:28 ~ “And we know that in all things God works for the good of those who love him, who are called according to his purpose.” We are victorious in Him.
Local Debby McKinney (Debby with a Y) is the founder of Optimum Health Partners www.OptimumHealthPartners.com (Website not live yet – but will be soon ) and Co-Founder of Emerald Coast Women in Business www.EmeraldCoastWomen.com.
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