By Christopher Manson
The Shop at Baldwin Turf has quickly established itself as the go-to for everything outdoor entertainment and patio/garden décor for Niceville and beyond. Owner Jenny Herndon has nearly a decade of experience in fashion merchandising and sales, and Wynn, her mother, has a passion for outdoor living spaces that is evident throughout the aesthetics and environment at The Shop.
The Shop is an extension of the Baldwin Turf, a full-service lawn care and landscaping company that has been providing quality and reliable service for residential and commercial customers since 2002.
Herndon was born and raised in Niceville and spent eight years in New York after graduating from Florida State University. She returned to the area in August 2023. Her mom always dreamed of opening a store, and with Jenny’s brother Matt and sister Leigh Anna managing the company’s landscaping operations, it is a true blue (green?) family business. “We work together on all of the buying and curating,” says Jenny. “Mom has the best eye for all things design.
“We had a vision to enhance Baldwin Turf’s offerings to include outdoor products including planters, water features, furniture and décor. We saw an opportunity to offer quality services and products in Niceville. With my mom’s dream to open a store and my experience in wholesale sales, we decided to go for it.
“You won’t find the level of local expertise, personalized service and commitment to quality at the big box stores,” Herndon says. She adds that you’ll find “quality, unique and specially curated items for your home and garden, plus a friendly staff and a lovely, enjoyable shopping experience.”
Herndon is excited about the fall-themed items available at The Shop. “Mums, marigolds, zinnias and fall plants are coming in gradually, as well as our POP colored pine straw,” she says, the latter from the Santa Rosa Beach-based landscape company. “We have a variety of seasonal outdoor décor, pumpkins and fun gift items sure to transition your home into the fall beautifully.”
As The Shop’s owner, no two days are ever the same for Herndon. “Some days include visiting clients at their homes, merchandising and working with customers in The Shop, delivering furniture or installing planters,” she says. “Some days include more paperwork and assessing the products we will be bringing in and when.” Coming from a sales background, Herndon says that her favorite thing to do is work the sales floor and engage with her customers.
Herndon says The Shop brings “a unique and special shopping experience where you are guaranteed to find something you may have never seen before” to the community.
The Shop and its owner are also happy to give back. “We have hosted charity events for Guardian ad Litem, the Taylor Haugen Foundation and the Mattie Kelly Arts Foundation,” says Herndon. She serves as a board member for the Niceville Chamber of Commerce and loves to host chamber events.
The Shop at Baldwin Turf is located at 739 John Sims Parkway in Niceville. Hours of operation are 10 a.m. to 5 p.m. Monday through Friday and 10 a.m. to 4 p.m. Saturdays. Call 850.842.2221 or visit baldwinturfniceville.com/the-shop to find out more. Also, follow them on Instagram and Facebook for new products and exciting events @baldwinturf.
