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Berkshire Hathaway HomeServices Beach Properties Appoints Marketing/Operations Supervisor and Marketing Manager

Berkshire Hathaway HomeServices Beach Properties of Florida has promoted Katie Crowe to marketing/operations supervisor and Karina Caraballo to marketing manager for the brokerage headquartered in WaterColor.

Since joining the agency in 2021 as an operations coordinator, Crowe has been responsible for onboarding and training new agents at the brokerage. With her new role, she will continue overseeing agent onboarding along with orientation account management, mobilization of agent tools and company resources, serving as a communications liaison between the agency and area realtor boards, and overseeing brokerage marketing initiatives.

Public Relations Agency Unveils New Name and Brand

Founded in Destin in 2015, Sociallee, now known as True Story PR, started with Whitney Lee as a 29-year-old solo practitioner. Lee had previously served as director of marketing at the Hilton Sandestin, as well as the events and marketing manager at Emerald Grande at HarborWalk Village.

True Story has grown to a team of eight women and serves clients nationwide and internationally. Their campaigns have received numerous awards, including a VISIT FLORIDA Flagler Award, as well as the No. 1 Integrated Marketing Campaign in Florida for The Island Resort’s Misty the Mermaid campaign.

True Story specializes in serving clients in travel/tourism, hospitality, products and services.
To see True Story’s new brand look and some of their past work, visit www.truestorypr.co or find True Story on Facebook, Instagram and LinkedIn.

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